Welcome to the Market Segmentation Study Guide
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Here’s Your Free Excel Tools
Perceptual Map Template
A fast and easy way to make perceptual maps. Runs in Excel and allows you to map up to 25 competing brands. Great for assignment and reports.
Customer Journey Map (Excel Maker)
A fun, fast and flexible Excel tool to map out customer journeys. Understanding customer journeys are a key component of contemporary marketing.
Cluster Analysis Excel Template
This is a great tool for understanding the basics of cluster analysis, which is an analytical method of creating market segments using customer data.
If you have any questions on how-to-use, please email me: [email protected]