Metrics - Market Segmentation Study Guide

Construct a Segment Profile within Minutes

Building a Segment Profile

If you have consumer data, then you can create many segment profiles!

If you have access to market research survey data or a customer database, then building segment profiles are very quick and simple to do using a Excel spreadsheet.

Here is a free Excel template … Read more...

Using Cluster Analysis for Market Segmentation

by Geoff Fripp

Introducing cluster analysis

There are multiple ways to segment a market, but one of the more precise and statistically valid approaches is to use a technique called cluster analysis. Cluster analysis is a tool that is used in lots of disciplines – not just marketing – basically anywhere there is … Read more...