Understanding psychographic segmentation

What is psychographic segmentation?

Psychographic segmentation , also known as lifestyle segmentation, is one of the four main segmentation bases used in segmenting consumer markets, with the others being geographic, demographic, behavioral (which is sometimes also split down into benefits segmentation).

As you may have guessed, the word “psychographic” the … Read more...

Difference between behavioral and psychographic segmentation

Marketing students often confuse the difference between behavioral and psychographic segmentation. The reason is the word “behavioral” – as it suggests how consumers behave, so how can that be different to their psychographic equal lifestyle behavior?.

Good question, so let’s explore the differences in this article.

What is psychographic segmentation?