Contents1 What are the main ways of segmenting a market?1.0.1 Segmentation Base1.0.2 Description of each main consumer segmentation base2 Understanding market segmentation bases/variables2.0.1 Main Category2.0.2 Segmentation Base2.0.3 Example/s3 Can firms use more than one segmentation base?4 What is hybrid (multivariate) segmentation? What are the main ways of segmenting a market? There are quite a number … Continue reading Choice of Consumer Segmentation Bases