Build a Perceptual Map in Minutes
Perceptual maps can be created using an Excel spreadsheet but, perhaps surprisingly, it is a little tricky to set up. Therefore, I have set up a FREE Excel template to use. This will enable you to quickly and easily produce a perceptual map for a business report or a university assignment.
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There are instructions on how to use it on the spreadsheet and you should find it very easy to make perceptual maps. However, if you do require extra information, I have set up another website (Perceptual Maps) that provides a walk-thru of how to use the spreadsheet. This same website also provide lots of ideas for the attributes for your positioning maps as well as several example maps.
