Build a Perceptual Map in Minutes
Perceptual maps can be created using an Excel spreadsheet but, perhaps surprisingly, it is a little tricky to set up. Therefore, I have set up a FREE Excel template to use. This will enable you to quickly and easily produce a perceptual map for a business report or a university assignment.
There are instructions on how to use it on the spreadsheet and you should find it very easy to make perceptual maps. However, if you do require extra information, I have set up another website (Perceptual Maps) that provides a walk-thru of how to use the spreadsheet. This same website also provide lots of ideas for the attributes for your positioning maps as well as several example maps.