Why is repositioning used?

Because the firm has made the major decision to reposition a product (which is a timely and expense exercise), it is clear that there must be significant concerns with the current performance or outlook of the brand or product. With that in mind, here is a table that outlines the more common reasons for considering repositioning as an option.

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Selecting a Target Market Examples

his article examines three diverse market segmentation examples: Sports Shoes: Segmentation by consumer lifestyle and needs, from elite athletes to fashion-forward buyers. Fast Food: Segmentation by consumer priorities, such as taste, convenience, and health. Hotels: Segmentation by traveler type, including luxury seekers, budget tourists, and business travelers.

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Positioning Examples

Some positioning examples and lots of information on product positioning. Many firms have a tagline that is designed to support the firm’s/brand’s identity. A review of a tagline may help provide a clear indication of the product/brand’s desired market positioning.

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