Market segmentation helps grocery retailers identify and address diverse shopper needs. This article explores three segmentation examples: benefit-based segmentation, which categorizes shoppers by the specific advantages they seek, such as quality, price, or convenience; occasion-based segmentation, focusing on the context of each shopping trip, from routine errands to event planning; and psychographic segmentation, diving into shoppers’ lifestyles and values, such as health consciousness or sustainability. These examples provide practical insights into how segmentation reveals shopper motivations and behaviors, helping students understand how businesses align marketing strategies with consumer preferences.

In this article we discuss the core differences between market, sub-market, and market segment, why these distinctions are vital to a sound segmentation process, and how you can apply them across various industries.

When diving into the world of marketing, one of the fundamental concepts you’ll encounter is market segmentation. But what exactly does this mean? Essentially, segmentation bases are the different factors or variables that marketers use to divide a broad market into smaller, more manageable groups of consumers. These variables can be anything from where people live to their buying behaviors and personal interests.…

Product positioning goals must be supported by the full marketing mix. Although positioning reflects the target market's understanding (perception) of the product, it cannot be achieved through the IMC/promotional mix only.

There are two main approaches to market segmentation in practical use. If an organization has access to sufficient market research and database information, then they can use a statistical technique known as cluster analysis. Otherwise, the marketers involved will need to divide the market based on their knowledge and understanding using what is known as a segmentation tree.