Contents1 What is repositioning?1.1 Definition of repositioning1.1.0.1 Why reposition a brand?1.1.0.2 How will repositioning a brand be helpful? What is repositioning? Repositioning refers to the major change in positioning for the brand/product. To successfully reposition a product, the firm has to change the target market’s understanding of the product. This is sometimes a challenge, particularly … Continue reading What is Repositioning?