Markets -

Examples of Sub-markets and Product-markets

In marketing, there is often confusion over the terms market, sub-market, and product-market. Students and practitioners alike can mistakenly use them interchangeably or fail to distinguish their roles in strategy. These examples are designed to clarify the key differences.

Examples of Sub-markets and Product-markets Read in Full

Defining Markets

This article discusses the key reasons why firms invest effort in defining their markets, the main approaches they use, and why clarity on product-market scope is so crucial to long-term success.

Defining Markets Read in Full

Markets, sub-markets and product-markets

A guide to help university-level marketing students understand the concept of markets, sub-markets, and product-markets.

Markets, sub-markets and product-markets Read in Full