STP Process
STP Examples
STP Strategy
Market Segmentation
Segmentation Bases
Target Markets
Segment Profiles
Positioning
Perceptual Maps
Analytics

Search for:

Blog
Terms and Conditions
Welcome to the Market Segmentation Study Guide

Get the Free Perceptual Map Template

This study guide, created by Geoff Fripp, supports university-level marketing students in understanding key concepts the STP process. Geoff has co-authored textbooks, developed case studies, and founded multiple teaching resources, including Great Ideas for Teaching Marketing and The Marketing Study Guide.

Related Websites
Perceptual Maps 4 Marketing
Cluster Analysis for Marketing
The Marketing Study Guide
Great Ideas for Teaching Marketing
YouTube Channel

market segmentation example for a car

By Geoff Fripp / February 11, 2015

Welcome
FAQ’s
About
Privacy
Terms and Conditions

Scroll to Top

x