Repositioning Examples
Six repositioning examples, from Mother Energy Drink and Napisan to a local credit union, Old Spice and Domino's, showing why firms reposition and what they change.
Repositioning Examples Read in Full
Repositioning versus Introducing a New Brand
A review of whether a firm should reposition a product or launch a new brand. What to do? It's a tough decision.
Repositioning versus Introducing a New Brand Read in Full
One-to-one Marketing
One-to-one marketing is an approach that is used primarily with customer relationship management strategies/tactics usually where a firm has access to customer database information, or where a firm has the ability to tailor its offering.
One-to-one Marketing Read in Full
Differentiated or Concentrated Marketing?
A discussion of differentiated, undifferentiated and concentrated target marketing strategies, ideal for university-level marketing students.
Differentiated or Concentrated Marketing? Read in Full
Reasons to Use Market Segmentation
Market segmentation is NOT just an analytical process. It is a key component of strategy. Find out why segmentation is critical to marketing.
Reasons to Use Market Segmentation Read in Full
Gaining Competitive Advantage Through Market Segmentation
Highlights how firms can strategically benefit from market segmentation, ideal for university-level marketing students.
Gaining Competitive Advantage Through Market Segmentation Read in Full