Segmentation -

Choice of Main Consumer Segmentation Bases

A review of the segmentation bases available for consumer markets, ideal for exam revision and assignment help. Looks at the five main bases of Geographic, Demographic, Psychographic, Behavioral, and Benefit - plus looks at hybrid segmentation approaches.

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Defining Markets

This article discusses the key reasons why firms invest effort in defining their markets, the main approaches they use, and why clarity on product-market scope is so crucial to long-term success.

Defining Markets Read in Full

Markets, sub-markets and product-markets

A guide to help university-level marketing students understand the concept of markets, sub-markets, and product-markets.

Markets, sub-markets and product-markets Read in Full

What is Market Segmentation?

A great introduction to what is market segmentation and its related concepts, ideal for university-level marketing students.

What is Market Segmentation? Read in Full