Marketing Study Guide

Another website that I am slowly building is the Marketing Study Guide, which has a mix of marketing topics and videos.

Create Your Own Perceptual Map

For some reason, it’s always been a bit tricky to prepare a suitable perceptual map for marketing assignments using Excel, as the user usually needs a fair knowledge of spreadsheets and their formatting.

Therefore, I have developed a Excel template, which you can download for free, that enables you to quickly and easily produce perceptual maps. For more information and to get your free download, visit

Here’s a list of my recommended books.

There are some fantastic textbooks available that address the key topics of market segmentation, target markets and/or positioning, as well as some great general marketing texts that also cover these topics. Below is a selection of suitable books to assist you in your studies.

Simply click on the image for more information.