A Step-by-step Guide to Constructing a Perceptual Map

How to construct a perceptual map The section below highlights how you can construct a perceptual (or a positioning map). However, if you are new to perceptual maps, you may need to review what is a perceptual map first. If you would like to download a free Excel spreadsheet that will enable you to quickly … Continue reading A Step-by-step Guide to Constructing a Perceptual Map