Create Your Own Perceptual Map

 

I have developed an easy-to-use Excel spreadsheet template to enable marketing students to quickly create perceptual maps for their assignments. It is available as a free download.

It is available at Create Your Own Perceptual Map

This video shows you how easy it is to make perceptual maps using this ready-to-go mapping template.

This video shows you how to build a perceptual map using Excel (without the free template).