Welcome to the Market Segmentation Study Guide

 

The Market Segmentation Study Guide for Marketing Students

This free study guide has been prepared to meet the information needs of university-level marketing students throughout the world. This study guide is a comprehensive discussion (along with many examples) of the key aspects of: market segmentation, segmentation bases, target markets, product positioning, and perceptual maps.

All the material has been prepared by , who is an experienced marketing academic and practitioner, based in Sydney Australia.

You can find Geoff Fripp on Google+

To navigate around this site, please use the main top menu, the search facility, or the side menu that highlights the key topics necessary when studying market segmentation and related topics at university.

You will note that summary study notes are also available, as well as the opportunity to purchase and download the full study guide as a PDF document if that is more convenient for you.

Good luck with your marketing studies and future career and hopefully you will find this Segmentation Study Guide helpful and easy to use.